The main difference is that on the FREE plan customers are unable to directly buy on FRL, but instead will be redirected to your website.

Instant Checkout is the options for customers to directly purchase on ForReal, resulting in higher conversion rates.

A Shop in ForReal is basically a shipping country. 

For every country you ship to, you have to create a shop. 

A product can be connected to multiple shops, so you don’t have to duplicate products.

Creators can list your products into their storefronts. 

Creators usually actively promote their storefront to their fans. 

When a creator sells one of your products, you have to pay them an affiliate commission. These are called creator affiliates.

You can list your products for free on ForReal. 

As the majority of sales on ForReal is driven through creator storefronts, you can collaborate with creators to include your products into their storefronts.

This is called Creator Marketing on ForReal.

Creators can create storefronts exclusively with your products, or they can include your products together with other products for a more organic shopping experience.

You set the conditions.

Creators integrate your products into their storefront, for example through Creator Marketing. 

With Creator Boost, you can support creators by promoting their storefront on social media and help them drive more sales.

It’s similar to Influencer Marketing or UGC Ads you already know. 

Creator Boost happens outside of ForReal.

Group Buying are voucher campaigns that are only valid when a set number of customers purchases a product.

Creators can initiate group buys for your brand and share them with their community. 

Usually group buys are most effective when you offer a significant discount to the community of creators.

Brands can set the conditions for a group buy themselves in their ForReal dashboard.